Introduction
Purpose of This Guide
The Grandville Calvin Christian School (GCCS) branding guidelines serve as a resource to ensure a consistent visual and messaging identity across all communications.
This guide provides direction on logo usage, colors, typography, and other brand elements to maintain a unified and professional presence.
Why We Serve
Mission, Vision & Values
Mission:
At GCCS, our mission is to equip students to serve and glorify God.
Vision:
We seek to be a community where the diversity of God’s Kingdom and the broader West Michigan community is reflected in our students, their families, and our staff.
From preschool to 12th grade, GCCS students are grounded in faith and equipped to engage the world for Jesus Christ by building the Kingdom wherever God places them. They engage God’s calling on their lives in community, understanding we rely on one another and are collectively responsible for building up the body of Christ for works of service (Ephesians 4:11-16).
Values:
- Grounded in Faith
- Connected through Relationships
- Committed to Excellence
- Prepared for Service
Logo
Design
Primary Logo:
- The GCCS primary logo is referred to as a Squire Head.
- This logo should be used in full color whenever possible.
- It must always maintain a clear space around it to ensure visibility and impact.
- The logo must be used against a solid color background for optimal contrast.
- A simplified black-and-white grayscale version may be used when color printing is not an option.
- It must always maintain a clear space around it to ensure visibility and impact.
- The logo should be used against a solid color background for optimal contrast.
- No other Squire Head may be used or created except that which is shown here.
- This refreshed logo was created and voted on by staff and students in March of 2025.
Secondary Logo:
- In addition to the primary Squire Head, GCCS will also use the “CC” as part of its logo identifier.
- The CC is representative of Calvin Christian, the name by which our high school and middle school campuses identify.
- It must always maintain a clear space around it to ensure visibility and impact.
- The logo should be used against a solid color background for optimal contrast.
- No other CC may be used or created except that which is shown here.
- The CC will most commonly be used for athletics.
- In addition to the primary Squire Head, GCCS will also use a distinctive SQUIRES logo in certain circumstances.
- The SQUIRES name and logo is representative of all three campuses of Grandville Calvin Christian School.
- It must always maintain a clear space around it to ensure visibility and impact.
- The logo should be used against a solid color background for optimal contrast.
- No other altered version of the SQUIRES logo may be used or created except that which is shown here.
- The SQUIRES logo will most commonly be used for athletics and print material.
Logo Do’s & Don’ts:
Do not crop logo
Do not add effects
Do not change colors
Do keep logo the same
Never download any of our logos from any public online location for use. Doing this can distort the logo in many ways, even when the distortion isn’t visible. All logos must be obtained by direct download from the shared GCCS Google Drive.
Color Palette
The GCCS color palette consists primarily of a distinct, ownable Squire Green. This green is used heavily throughout the system, making it the foundation for the GCCS visual identity.
Technical Specifications:
CMYK – used for 4-color digital and offset printing such as flyers, brochures, whitepapers, and magazine ads
RGB/HEX – used for on-screen viewing such as web, social, PowerPoint, and video.
Primary
Squire Green
HEX: #00543d
RGB: 0 / 84 / 61
CMYK: 78 / 0 / 63 / 61
Secondary
Squire Gold
HEX: #FDB813
RGB: 253 / 184 / 19
CMYK: 1 / 30 / 100 / 0
Accent
Squire Gray
HEX: #939BA1
RGB: 147 / 155 / 161
CMYK: 5 / 0 / 0 / 45
How to use Color:
Squire Green
Squire Green is the most prominent color in the system. It should always be the default for headlines, logos, and overlays. Squire Green at a 25% opacity may be used for backgrounds and accents.
Squire Gold
Squire Gold should be used sparingly and as an accent color in icons and illustrations. It can be used to add a pop of color to executions or to highlight a feature or call-out. Squire Gold at a 25% opacity may be used for backgrounds and accents.
Squire Gray
Squire Gray can be used as a secondary background color option. A 25% opacity may be used where appropriate for accents.
Pure White
Pure White is the most prominent background color. Squire Green on top of Pure White is the highest ranking color combination. Pure White should be used as the primary text color on top of Squire Green for headlines and call-outs.
Typography
The primary GCCS typeface is Georgia Regular. It is clean, modern, and approachable. It is also extremely versatile as it is available in multiple weights, including a web font. Georgia Regular is flexible without being generic or lacking personality. All weights of the Georgia Regular typeface are available for free print and web use.
Aa
Georgia Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
The secondary GCCS typeface is Poppins. It is clean, modern, and approachable and can be used as an alternative to Georgia Regular. It is also available in multiple weights, including a web font.
Aa
Georgia Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
There are some circumstances where we will use Cafe Nero M54, typically within athletics and signage. This font has been manually altered with a slant. This font is available upon request.
Contact GCCS
If you have any questions regarding the use of logos or branding guidelines, please contact Kyle Warnke, Director of Marketing: